One of the things I am enjoying about the current API buzz is watching the various ways APIs are wiggling their way into product marketing. I recently wrote about a company’s pitch that included a ...

On the heels of securing $90M in Series C funding from Great Hill Partners, Terminus announced its API integration with LinkedIn Marketing Solutions. On the heels of securing $90M in Series C funding ...

Meta has updated its Reminder Ad offerings on Instagram via the Marketing API, giving marketers who are creating Reminder Ads in third-party apps the same functionality previously available in Meta ...

LinkedIn put the final kibosh on its LinkedIn Groups API recently. The reaction raises questions about marketing blasts versus community - and the walled social gardens businesses must negotiate. It's ...

Facebook has been tweaking Canvas since the social media network introduced the ad format officially in February last year. In September, Facebook gave Canvas ads 360-degree capabilities and let ...

Fresh off the heels of another massive $200 million funding round which values the company at $5 billion, Pinterest is preparing to announce a new initiative that will allow businesses to gain a ...

Marketing emails sometimes get routed to spam boxes and do not reach the intended recipients, especially without a feature-rich email validation API tool. An email validator API addresses common ...

On the heels of better-than-expected fourth-quarter earnings, Snap is offering its Marketing API to the entire developer community. Since launching the program in late 2016, Snap has only made its ...

Google Marketing Platform rolled out a new API, giving organizational administrators enhanced capabilities. Now, administrators can: Why we care. The new features make it easier for marketers to track ...