AI by itself is a very powerful tool, but AI-generated content is only now exiting its infancy stage. It usually isn't ...

Marketers claim they want control over creative production, but the moment a new AI tool hits the scene, they’re suddenly all about convenience. AI video ad platform Airpost, which launched last month ...

The word “slop” and its meaning have made a major transition since it first appeared in the 1700s as a definition of soft mud. Now, "slop" is defined by the publisher Merriam-Webster to describe ...

People say they hate AI-made ads. But in reality, they perform just as well as human-made ads and are often more cost-efficient, according to a Columbia Business School study conducted in partnership ...

Hundreds of millions of people consult artificial intelligence chatbots on a daily basis for everything from product ...

AI is now inside almost every part of paid media. It builds audiences, writes ads, picks placements, learns from behavior and adjusts bids faster than humans. Many businesses are asking the same ...

Companies that are supposedly pro-transparency can’t even be honest with each other, let alone the rest of us. Companies that are supposedly pro-transparency can’t even be honest with each other, ...

Ad Inventory: According to iSpot, a company that tracks ads, about 22.7% of the commercials – that’s 15 out of 66 – were ...