The whole point of doing an influencer campaign is to "influence" people into liking your brand and buying your product - not piss them off. One soda company’s PR campaign had people poppin' off ...

Ahead of its Super Bowl commercial’s debut, Poppi sent vending machines to influencers, sparking backlash. Now, former fans are buying Olipop instead. The influencers posted videos about these ...

See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. Poppi, a U.S. soda brand known for its prebiotic beverages, is facing a ...

UPDATE: 9:30 a.m., Wednesday, February 11: In the wake of the backlash of its Super Bowl commercial and sending vending machines to social media influencers, Poppi has responded to the criticisms and ...