Ariel, the boutique UK-based carmaker known for producing some of the wildest vehicles on four wheels, is celebrating its 25th birthday by announcing its most powerful car ever, the Ariel Atom 4RR.

The automotive world is full of weird and wonderful creations. One of the most notoriously bizarre cars produced in recent years is the Ariel Atom, a car with an insect-like exoskeleton and a fun ...

Though Ariel may have been founded way back in 1902 as a motorcycle manufacturer, since its revival a century later, it’s been known primarily for building the Atom. But lately Ariel’s been expanding ...

Amee has been tied to the national automotive industry for over twenty years. Starting out as a photographer shooting for automakers, agencies, and various global magazines; with writing & digital ...

There are few carmakers in the world as blatantly offbeat as Ariel. For the last 16 years, the company has been reaching new heights of engineering extremism. So why is it surprising that the ...