ROYAL ASSCHER, a diamond jeweler founded in Amsterdam, Netherlands in 1854, will begin releasing new diamond jewelry for the 2021 Autumn/Winter season on October 1, 2021, including the ROYAL ASSCHER ...

The debut of its sixth patented cut, the Royal Asscher Emerald, was just one of the celebration events. By Ginanne Brownell Reporting from Amsterdam As Asscher family legend goes, Abraham Asscher had ...

Not to be confused with the shape, the cut refers to symmetry, proportioning and polish – and is the only man-made ‘C’ from the ‘four Cs’ (colour, carat and clarity) Diamonds have an intrinsic beauty ...

In February 1908, before an anxious audience in his Amsterdam workshop, Joseph Asscher raised his knife to cleave the world’s largest diamond, the 3,106-carat Cullinan. Upon impact, the blade broke in ...

When shopping for a diamond, whether for an engagement ring or a piece of fine jewelry, you’ll quickly encounter the term Four Cs—Cut, Color, Clarity, and Carat Weight. These four characteristics ...