Some 86% of B2C marketers in North America are using content marketing, employing 12 individual tactics on average; but, as is the case with B2B content marketing, B2C content marketers are struggling ...

Founder of Prosh Marketing, a Fractional CMO & Marketing Agency that helps Startups & SMBs build their marketing practice and go to market. The success of any business greatly relies on marketing; ...

When it comes to B2C marketing, you must unlearn what you have learned, especially with the looming economic crisis facing digital marketers. I’m a big fan of Robert Rose, the Chief Strategy Advisor ...

Business-to-consumer (B2C) marketing refers to the strategies and tactics companies use to promote their products and services directly to individual consumers. Unlike business-to-business (B2B) ...

Most companies fall into one of two broad categories: business-to-consumer (B2C), or business-to-business (B2B). Every company needs to tailor marketing messages and sales strategies to the right ...

Sometimes, the most unexpected pairings wind up being classics. An easy one is the classic mashup of chocolate and peanut butter. (Although apparently some people are more fond of peanut butter and ...