We compare Batter Blaster pancakes, the latest craze to hit food blogs, to the real thing. How do they stack up? Jennifer Guevin was a managing editor at CNET, overseeing the ever-helpful How To ...

SAN FRANCISCO – You want pancakes, but the idea of adding water to powder and stirring it around just seems like too much effort. Enter Batter Blaster, the pancake you just point and spray.

First, there was whipped cream. Then, there was cheese. Now, it’s pancake (or waffle) batter being sprayed out of aerosol cans. God-fearing people everywhere are trembling as technology pushes us ever ...

SAN FRANCISCO — You want pancakes, but the idea of adding water to powder and stirring it around just seems like too much effort. Enter Batter Blaster, the pancake you just point and spray.

SAN FRANCISCO — You want pancakes, but adding water to powder and stirring it seems like too much effort. Enter Batter Blaster, the pancake you just point and spray. Gastronomic genius? Or sign of the ...

The Grocery Manufacturers Association (GMA) and its Associate Member Council (AMC) today awarded General Mills and Batter Blaster with the 2011 CPG Award for Innovation and Creativity. The award is ...

Sean O’Connor has struggled with a monster. "Grocery is the biggest business you never think about," he says. "It moves incredibly slowly. We had no idea of the hurdles." He should know. He’s spent ...

(Reuters) - Sean O'Connor has already tasted success from a can and is now cooking up a retro TV ad campaign to expand his reach, and profits. O'Connor's Batter Blaster - the consumer face of his ...

I wouldn't call myself a lazy person per se, however, I do like to put forth as little effort as possible when it comes to things like cooking. I'm the kind of guy that buys the pancake mix that only ...

Sean O'Connor has struggled with a monster. "Grocery is the biggest business you never think about," he says. "It moves incredibly slowly. We had no idea of the hurdles." He should know. He's spent ...