In late August 2025, chain restaurant Cracker Barrel updated its logo to remove the "Uncle Herschel" character that had been present since 1977. Some people decried the rebrand as "woke" while others ...

Responding to a weeklong barrage of complaints from its loyal customers, Cracker Barrel announced late Tuesday it was scrapping the restaurant’s rebranding campaign and returning to its classic logo. ...

The new Cracker Barrel logo has sparked backlash from nostalgic fans, provided fodder for the culture wars and coincided with a steep drop in the company’s stock price — all because the folksy guy ...

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