To continue reading this content, please enable JavaScript in your browser settings and refresh this page. It’s no secret that we’re all bombarded by advertising ...

After years of touting the targeting power of shopper data, retail media sellers like Albertsons and Walmart are updating their pitch to sell creative services. These manifest as updated creative ...

Another year, another Super Bowl, another lively discussion of whether the millions and millions of dollars shelled out by performance marketers moved the needle of impact for brand audiences. These ...

What lies ahead for branded content as traditional Hollywood evolves? In today’s digital world, there are inherent tools for marketers in search of a wider and more targeted audience. Specifically, ...

Today, the media company Future launched a branded content studio, Future Creative, in hopes of bolstering its direct advertising business and preparing itself for the eventual deprecation of ...

One day after Twitch announced sweeping changes to how streamers are allowed to advertise, the company is backing off. On Tuesday, Twitch announced updates to its branded content guidelines — the set ...

Content portals give marketing and brand teams a way to turn the content they already have in their DAM into beautiful, curated destinations that update automatically as their content changes. Rather ...

If you’ve been on the internet at all this year, you’ve probably come across promo for one of the most highly-anticipated theatre releases in post-pandemic times: Barbie, the movie. Set to hit ...

Meta will help facilitate branded content on Threads but will wait before rolling out advertisements on the platform. Credit: Jaap Arriens/NurPhoto via Getty Images) Meta's new Twitter competitor, ...

Marketers are increasingly concerned about reaching the consumers who avoid them. 41% say ad avoidance or ad blindness is a major area of concern, up from 29% in 2022, according to a November 2024 ...

EXCLUSIVE: XTR, the documentary company behind Apple’s They Call Me Magic and Oscar-nominated Ascension, is launching a branded content division. Kelly Spencer, who previously oversaw campaigns for ...

For contact information, please visit the College of Communication website. The Branded Content Production master’s degree is an integrated communication program for communication and film industry ...