General Mills has long targeted children with advertising for Lucky Charms, but the company is now focusing on adults.In a new ad, an adult woman is shown rediscovering Lucky Charms while at work. She ...
Advertising Age magazine is reporting that Lucky Charms cereal, a favorite of children for most of its 48-year history, is now targeting adults in a new marketing campaign. General Mills, the Golden ...
Are you a print subscriber? Activate your account. By Ad Age Studio 30 - 5 hours 20 min ago 6 hours 42 min ago 6 hours 44 min ago By Ad Age Studio 30 - 7 hours 28 min ago 8 hours 30 min ago By Ad Age ...
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