What is the magic behind Lego’s appeal across generations? “They offer people the opportunity to build and bring their ideas ...
Massive LEGO creations, live builds and hands-on fun are coming to Montgomery as the city prepares to host its first-ever ...
Launched at CES 2026 and on sale now, the LEGO® SMART Play™ sets and the SMART Brick were developed by the LEGO Group’s ...
While the Lego Group has dipped its toes into tech waters before, the company hasn’t strayed far from its analog roots. But on Monday, the 94-year-old company unveiled a new product line that embraces ...
The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're debuting in Star Wars Lego sets this spring and we got an early look at CES 2026.
LEGO announced plans Wednesday to scale up its use of renewable plastics in the production of its signature bricks, marking a shift away from its reliance on fossil fuels. LEGO has set 2032 as its ...
Lego has spent decades selling itself as the ultimate analog toy, a handful of plastic bricks that can become anything a child imagines. That is why the company’s new Smart Bricks, tiny blocks packed ...
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