Under criticism that its ads are misleading, Pfizer said Monday that it would cancel a long-running advertising campaign using the artificial heart pioneer Robert Jarvik as a spokesman for its ...

New York, NY - Artificial heart pioneer Dr Robert Jarvik is in hot water again over his celebrity endorsement of Lipitor—or, more accurately, cold water. Or is he? A television advertisement at the ...

Dr. Robert Jarvik, who was a key designer of the first permanent artificial heart implanted in a human, died on Monday in his Manhattan home at age 79. Jarvik received his medical degree at the ...

A Congressional committee investigating the Lipitor advertising campaign featuring Dr. Robert Jarvik wants information about payments to people who might have served as stunt doubles for the doctor in ...

Under criticism that its ads are misleading, Pfizer said Monday it would cancel a long-running advertising campaign using the artificial heart pioneer Dr. Robert Jarvik as a spokesman for its ...

WASHINGTON (Reuters) - Pfizer Inc said on Monday it was pulling television advertisements for its Lipitor cholesterol drug featuring Dr. Robert Jarvik, inventor of the Jarvik artificial heart, because ...

Washington DC - The US House Committee on Energy and Commerce is investigating the use of celebrity endorsements in marketing prescription drugs directly to consumers, and its first target is ...

If you've read The New York Times lately, you might have noticed a full-color, full-page ad that's been in the paper every day this week. It's for Lipitor, the cholesterol-lowering drug. The color ...

Concerned that Lipitor ads featuring Dr. Robert Jarvik could be misleading, a congressional committee wants to interview him about his role as the drug's pitchman. Jarvik pioneered an artificial heart ...

As a physician with satirical leanings, I enjoy viewing pharmaceutical ads on TV. I find it fun to watch the magicians of Madison Avenue inflate, twist, stretch, connect and contort facts and ...

Under criticism that its ads are misleading, Pfizer said Monday it would cancel a long-running advertising campaign using the artificial heart pioneer Dr. Robert Jarvik as a spokesman for its ...