AI mediates discovery—deciding which creators and brands get surfaced and trusted. Marketers must move from winning search ...
The algorithm doesn't care about your press release, executive title or brand legacy. It cares about consistency, signals and ...
The gatekeeper is a bane to new and experienced marketers. The gatekeeper is essentially a locked door standing between you and the person you need to speak with. If you don't explain yourself in the ...
Correct technique and good manners turn interactions with corporate gatekeepers from frustrating to fruitful. Gatekeepers are not meanies; they are their bosses' designated agents charged with ...
VIB and Ghent University researchers have identified and characterized a previously unknown cellular barrier in the brain, ...
A topic of great interest to many readers is how to approach and work with centers of influence (COIs), meaning the attorneys, accountants and other professional advisors who presumably have some sway ...
As much as Derek Brunson tried to avoid thinking too much about the term before the fight — even banning himself from using or looking at social media too much, lest other people infect him with their ...
Mountain Lion’s gold master is with developers, meaning that its arrival on the Mac App Store is looming. With the new operating system comes the entrance of Gatekeeper, Apple’s security feature that ...
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