Your company’s logo is the foundation of your business branding. It is probably the first interaction that you will have with your customers. An effective logo can establish the right tone and set the ...

Blank stare or look of excitement: If someone asks you about the story behind your logo, how would you respond? When it comes to brand identity, logos usually get most of the attention. But for me, it ...

As business owners and entrepreneurs, we tend to think of our logos as permanent. We don’t consider them fluid properties; they’re stable, reliable hallmarks of our brand. Looking back over my career ...

A great logo won’t make your business… but a terrible logo can go a long way towards breaking your business even before it gets off the ground. So how do you design an innovative logo for your startup ...

You’ve likely heard the saying a million times: Don’t judge a book by its cover. But if you ask Distinee Gayle, she’ll admit that many of us are unavoidably guilty of it—particularly when it comes to ...

"Memorable logos often come from outside the box thinking." In case you haven't heard, after almost 100 years MGM has updated their classic lion roaring logo to a brand new all-CGI lion. Yes, it's the ...

Opinions expressed by Entrepreneur contributors are their own. Like a Russian nesting doll, there’s a lot more to logo design than meets the eye. A logo can be summarized in just three words: icon, ...

Great logos are simple shapes that are easily recognizable and leave enough room to fill the viewer's imagination with what the brand means to them. But sometimes you can endear viewers with an Easter ...

A good superhero needs a great logo. Done right, a superhero logo can become an instant icon and go on to become one of the world’s most recognised symbols, on a par with the best logos like the ...