You've probably stood in a grocery store aisle holding two nearly identical products - one with a fancy label and one with the store's name on it - and wondered: are these actually the same thing?

These grocery chains feature impressive selections at their deli counters, including international cheeses, freshly sliced ...

Grocery stores often have their own brands for just about everything, including coffee. However, not all grocery store brands ...

Rising grocery prices are causing more shoppers to choose store-brand products. Store brands, also known as private label brands, are products made exclusively for a specific retailer. These products ...

A new national study from Reach3 Insights finds that 81 percent of Americans are open to trying new grocery brands.

Higher-income households are leading the shift to store brands and discount grocers, and most shoppers say private-label quality matches or beats name brands Start with “low-risk” swaps (staples, ...

A deep dive into how grocery growth is splitting between big chains and specialty stores — and what CPG brands must do to ...