Zoom Media, the out of home media owner, has released a study focusing on the habits and views of young exercise-focused consumers, Understanding Gym Z. Findings reveal that ‘Gym Z’ are highly ...

Planet Fitness is hiring an in-house ad sales team to win agency and advertiser budgets for its omnichannel media netw … Wait, what? That’s right: This month, Planet Fitness became the latest ...

Seeking models to make this brand’s franchise locations seem like the place to be. Lots of gyms promise to be judgment-free, but production want these ads to look like it. This isn't just any fitness ...