What can you make in fifteen seconds? You can’t knit a hat or sew a dress. You can’t cook a meal or bake a cake. You can’t 3-D print a thingamabob or build your IKEA hack. But you can write a word.

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Artist Seb Lester has gained a huge following with his Instagram calligraphy videos. With millions of clicks, he uses social media to resurrect the ancient writing style.