The Ivory soap is gentle, effective, and great-smelling.

This iconic cake of soap invented almost 150 years ago, has become a part of Americana largely by advertising its two strange merits: "It Floats" and its "99+44⁄100% Pure."The original product is a no ...

Because of the high volume of air whipped into a bar of ivory soap, when the bar is heated in the microwave, it expands rapidly into a huge, fluffy cloud in just seconds. Try it for yourself! Remember ...

STATEN ISLAND, N.Y. -- Remember that smell! I knew we were home from our Sunday drive around New Jersey as soon as we came over the Goethals Bridge -- pee-ew! The town found at the very end of ...

In this video I show you a really cool trick to do with Ivory soap in the microwave. Then I put the finished product in the vacuum chamber to see if it expands. Then finally I put the Ivory soap cloud ...

CNN — Walk into a Walmart, Target, any drugstore chain in your neighborhood or a corner bodega for New York City dwellers, and chances are you'll find an Ivory Soap bar, or a pack of 10 bars for under ...

An advertisement for Ivory Soap from Procter and Gamble, circa 1879. Walk into a Walmart, Target, any drugstore chain in your neighborhood or a corner bodega for New York City dwellers, and chances ...