That's one reason agencies and marketing teams are looking to attain stronger growth through marketing automation integration. Another driver, at least for US agencies, is that agency revenue is ...

Recent research shows that in a world of shifting demands and needs marketers value integration most of all. Here we explore the underlying reasons. Marketing technology buyers want their martech to ...

Earlier this month, we witnessed the massive $2.5 billion acquisition of ExactTarget, a leading email marketing company, by Salesforce.com. This is the latest in a trend of increasingly large ...

Customer relationship management and email marketing operations are more deeply interconnected than you may expect. When these systems work in isolation, businesses miss critical opportunities to ...

SEATTLE--(BUSINESS WIRE)--Global cloud communications platform Infobip has enhanced its collaboration with Microsoft Dynamics 365 Marketing to help businesses meet customers on their preferred ...

AI is the new normal. AI is becoming the key differentiator for market leaders who integrate these capabilities into their core operations. Start small but think big. Effective AI integration into ...

AV integration marketing may not come easy to integrators. If you were to audit the marketing efforts of different firms you’d find varying strategies. Some strategies are bare bones, others are a ...

Do your customers ever receive conflicting signals? For example, do messages from your website, email and direct mail ever create the impression that the left-hand does not know what the right hand is ...