It’s strange, but many small-business people have no idea what a good regular customer is worth to their business. By calculating that figure, you should gain a better idea of what you’re willing to ...

Think marketing doesn't have much to do with mathematics? An unseen mathematical world is giving some companies a competitive edge in better understanding customers. Indeed, companies across all ...

CEO at No Joke Marketing, demand generation agency focused on ROI and results. Dad, former CMO of Guerrilla Marketing, bestselling author. When it comes to establishing a marketing budget, there are ...

It's the tree-falls-in-a-forest question for today's marketers: If a YouTube video goes viral with an unreceptive audience, is it really seen at all? Well, maybe if judged by views, but certainly not ...

Danny Sullivan writes Search Marketing Isn’t Just Math & Machines, which is in reaction to some chatter that the only way to work in search is to work it mathematically. When I was younger I was good ...

Project Worldwide, the independent global network of specialised agencies, has announced the launch of “Math of Marketing,” a proprietary Intellectual Property (IP) designed to become the definitive ...