Terms of the deal, which closes in January, were not disclosed. “Nothing drastic will change. We’re keeping our same name, our staff, our regular publications, and yes, our Warren, RI, headquarters,” ...

MarketingSherpa, a research firm, released its 2013 Marketing Analytics Benchmark Report, which explains how marketers are justifying their marketing decisions and proving the return on marketing ...

Thank you all for voting, we won the best blog award from MarketingSherpa in the category of Search Marketing. We actually did not win by popular vote, we "were second-highest. However, they did nail ...

Do you find link building to be the most difficult SEO tactic to employ? Do you find content creation to be the most effective SEO tactic? What about conversions? Are you looking for website visitors ...

Yes, it is, says Brian Chappell. The second edition of MarketingSherpa's Landing Page Handbook contains more than enough info to justify its seemingly heavy ($500) price tag. Instead of just providing ...

Social media marketing is maturing. Many organizations have already transitioned from a tactical to a strategic approach, and I’m hearing more and more reports about social media campaigns that are ...

I was just notified that this site, has been nominated for the MarketingSherpa Award. That means if you like this site, you can go over to 2005 Readers' Choice Blog Awards - Voting Form and vote for ...

As marketers rush to pour money into new apps and social media campaigns, old-fashioned snail mail updates and print ads still have traction among consumers. According to a new report from marketing ...

Transactional emails have an average open rate of around 50%, according to metrics from MarketingSherpa. In an opinion piece on MarketingLand.com, Chris Hexton, co-founder of email services company ...

According to MarketingSherpa’s 2004 Search Marketing Survey, on average, neither marketers or their agencies feel their search marketing efforts are “very effective.” However, as MarketingSherpa ...

MarketingSherpa has just released the fourth annual edition of its Search Marketing Benchmark Guide. The Guide is a comprehensive benchmark for all things related to search marketing, including things ...