Amazon's telecast of regular season NBA games through Prime Video is lifting global interest in the sport, according to fresh data released this week.— This story first appears at TheDesk.net, a ...

As the inaugural NBA on Prime season came to a close with the New York Knicks breaking a 53-year drought to win their third NBA Championship on June 14th, Prime ...

Here's why tonight's game can only be found on Amazon Prime.

NBA Summer League will have a new television home this year, with Prime Video replacing NBA TV as the league unveiled its ...

Viewership data from Fifty5Blue confirmed double-digit audience growth across Europe, Asia Pacific and Latin America ...

As part of the NBA's new multi-billion media rights deal, three of Saturday's four NBA playoff games were broadcast exclusively on Amazon Prime Video. Fans without a Prime Video subscription were left ...

Turner Sports intends to continue its longtime relationship with the NBA.Warner Bros. Discovery informed the league Monday ...

Forbes contributors publish independent expert analyses and insights. L.A.-based lead analyst at The Measure, covering the data behind sports media topics. OKLAHOMA CITY, OKLAHOMA - MARCH 29: ...

Amazon's expanding NBA presence makes Durant's latest business move especially intriguing.