Is there a world where marketers move past silos to become ‘engagement architects,’ shifting from manual tasks to true orchestration? The post SAP evolves Emarsys into a full-blown engagement cloud ...

N4XT Experiences announced today a multi-season partnership with SAP to advance the digital, retail, and experiential infrastructure supporting New York Fashion Week and N4XT's newly launched NYFW ...

SAP announced new specialized AI Joule Agents (named for its generative AI copilot Joule) that handle travel and expense processes as well as core finance functions. One is a Receipt Analysis Agent ...

RAK Ceramics, a global leader in ceramics and porcelain manufacturing, has selected global technology company SAP SE to ...

SAP will support digital platform development, retail activations and designer-first tools.

At SAP TechEd 2025 in Berlin, a troika of technical executives unveiled artificial intelligence (AI)-driven features in the supplier’s SAP Build platform, disclosed more agents in its Joule AI ...

As finance teams weigh how to incorporate artificial intelligence into their workflows, SAP’s Sonja Simon asks her team not to fear failure.

SAP SE has announced two strategic leadership appointments aimed at accelerating growth across Indonesia and Southeast Asia.