Paul Rodriguez took to Instagram recently to announce Aimu Yamazuki’s official spot on the Primitive Skateboards team. Long overdue if you ask me, but Paul’s message made the wait worth it. Hot on the ...

Sailor Moon first debuted with its manga series in 1991, running for 18 volumes, and getting an anime adaptation the following year in 1992 from Toei Animation, the same big studio behind the likes of ...

Even though Paul Rodriguez has his own signature Nike shoe, Primitive Skate shop isn’t known for their sneakers. They’re a legit skate shop, focusing on decks, trucks, and other skating paraphernalia.

Aimu Yamazuki has been slowly but surely becoming a household name, but the dude is just getting started. His talent is undeniable—truly no debate—and his bag of tricks is deep and plentiful, but up ...