On the opening day of Patient-Centered Oncology Care, Robert Groves, MD, of Banner | Aetna, discussed the use of psychographics to predict health behavior in local populations. Why do some people ...

Marketers have been using consumer segmentation models (also known as psychographics) for years to help track buying behavior and shape the customer experience. Processing Content The same approach to ...

When it comes to “psycho” anything, you might feel a little wary – maybe the term makes you think of complex scientific concepts…or maybe you’re just thinking about classic Hitchcock films. But have ...

Five years ago, you likely read numerous articles outlining the success of Dollar Shave Club. Nearly all of them focused on Dollar Shave Club’s famous viral marketing video. Today, it’s clear that ...

Psychographics not demographics will drive retail in the future. What does that mean? According to the Google dictionary, psychographics means the study and classification of people according to their ...

The dealings that have been revealed between Cambridge Analytica and Facebook have all the trappings of a Hollywood thriller: a Bond villain-style CEO, a reclusive billionaire, a naïve and conflicted ...

If you've ever wondered why customers behave the way they do - then you're already thinking about psychographics. This marketing concept seeks to divide customers into groups according to their ...

Nearly every week, I see newspapers and magazines that seemed fine suddenly going out of business. Or a private equity fund buying up a chain of newspapers that had been serving communities for ...