As long as there are fish to be found, there will be people of all ages trying to get them on a hook. A combination of art, science, and animal psychology has gone into creating lures that will appeal ...

A first look at LIVETARGET’s new topwater Commotion Shad lure. Built to target apex predators like bass, pike, and musky for the top water explosive eats. Catching fish on topwater lures is among the ...

Lifelike lure trophy bass! Watch us deceive and catch trophy bass using incredibly realistic lures. MacKenzie Scott donates $7.2 billion in latest giving spree After winning his first Oscar, Tom ...

Fishing duo Cole & Jay utilize ultra-realistic insect imitations to fool wary Ozark smallmouth bass in crystal clear river ...

Tampa-based fishing gear company Sea Lime Lures will be showcasing its patented offshore trolling lure in its own backyard this weekend as the Tampa Bay Boat Show returns to the city. Anglers, boaters ...