Co-Founder & CEO of Blueshift. Formerly Co-Founder & CEO, Mertado (acquired by Groupon), and early team at Kosmix (acquired by Walmart). Customer expectations and buying behaviors have progressed ...

A confluence of crisis-related factors ranging from the COVID-19 pandemic to the role of corporations amid rampant social change have elevated the role, investment resources and strategic role of ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. Through influencer marketing ...

This is not CMOs’ personal failure—it’s a cyclical mismatch between resources and role scope. It’s also evidence that ...

Abstract: Generative AI is revolutionizing marketing by creating new content from existing data. This paper examines how generative AI enhances consumer engagement, personalizes experiences, and ...

While recent challenges facing the healthcare industry have eroded patient trust and increased patient dissatisfaction, effective marketing and communications strategies can rebuild trust in the ...

There’s no shortage of commentary around the chief marketing officer title these days, and certainly no lack of opinions about the role’s responsibilities and meaning within a company. There’s a ...

As a relatively new role in pharma — and one that not all pharma companies have — chief marketing officers (CMOs) are tasked with raising the profile of marketing within their companies and driving ...

Two AAM Marketing Hall of Famers — August Aquila of Aquila Global Advisors and Kristen Lewis of EisnerAmper — examine the rise of marketing as a professional function in accounting firm, and then look ...