86% of viewers say Home Screen promotions remind them when new movies are available to rent or buy — and 67% take action According to the study, 86% of viewers say a Home Screen promotion has reminded ...
LG Ad Solutions, a specialist in advanced Connected TV (CTV) advertising, has released findings illustrating how the smart TV home screen has become the new ‘first impression’ moment for advertisers — ...
LG Ad Solutions, a global leader in advanced connected TV (CTV) advertising, today (18th November, 2025) released new findings illustrating how the Smart TV Home Screen has become the new "first ...