Sprite is scrapping labels from the front of bottles in a new trial that will see it rely on the distinctiveness of its bottles. Labels on Sprite and Sprite Zero products will be taken away in favour ...

Last week, Sprite declared it would be “stripping off the labels” from their Sprite bottles in a short UK trial lasting until March across eight Tesco Express stores. Instead of labels, the 100% ...

The bottle labels will be replaced with an embossed logo on the front while nutritional information will be laser-engraved on the back of the bottle. In their statement, the corporation explained that ...