An advert challenging the norms of a traditional family in India has gone viral, with more than 9 million views on YouTube. The ad’s storyline pushes the issue of transgender rights within the country ...

Just a few days old, the latest Vicks ad, based on a transgender mother and her daughter who wants to become a lawyer to fight for her mother’s rights has stolen many hearts. But pulling off such an ...

Vicks reclaimed its title as the top Rx and over-the-counter (OTC) brand for ad impressions during February, according to data released by iSpot.tv Tuesday morning. The cough and cold relief drugs ...

Section 377 is a draconian law in India that criminalizes sexual relations “against the order of nature.” In 2009, the High Court of Delhi decriminalized the law as it pertains to sex between ...

The end of 2022 was when over-the-counter drug advertisers put their money where their mouth was when it came to ad spend and the numbers bare it out. Vicks achieved an impressions share of voice (SOV ...

Take a close look at the Vicks advertisement above featuring New Orleans Saints QB Drew Brees. Notice anything different? No, it's not that Brees actually appears to be awake when preparing to play, ...

An advert which features a transgender woman and her adopted daughter in India has gone viral, with over nine million YouTube views. The ad by Vicks tells the true story of an orphan who was adopted ...