With 57% of brands investing more in video in 2025, video content has become a critical element of successful global marketing strategies. Furthermore, 84% of businesses report revenue growth from ...

I can’t lie. I’m not exactly excited about a new marketing term, but the concepts behind “brand affinity marketing” do make sense and it's something you should consider if you want to build loyalty ...

CAMBRIDGE, Mass., March 26, 2025 /PRNewswire/ -- Wistia, a leading video marketing platform for businesses, today released its 2025 State of Video Report. The annual report, based on insights from ...

Video marketing platform Wistia released its 2024 State of Video Report in late March. The company touts the report as a tool with which to “level up your video strategy with all-new insights, video ...