YouTube’s Muscle-Flexing Upfront Pitch: We are TV Now

TV veteran-turned YouTuber Trevor Noah hosted the company's annual Brandcast upfront, where the platform unveiled a slate of ...
Dexerto

MrBeast reveals plans for the world’s ‘largest membership program’ & new types of content

YouTube star MrBeast announced his plans to create the world’s largest membership program, along with new types of content ...
Searchenginejournal.com

YouTube Clarifies Monetization Update: Targeting Spam, Not Reaction Channels

YouTube says its monetization policy update aims to improve detection of mass-produced or repetitious content. Reaction, clips, and commentary channels aren’t specifically targeted. Channels posting ...
Variety

YouTube Inks Deal Making SiriusXM Exclusive Audio Advertising Rep in U.S.

Google and YouTube sell billions in advertising every month. But now they’re partnering with SiriusXM to handle a specific bucket of inventory: audio ads that run against YouTube content like podcasts ...
The Hollywood Reporter

YouTube Partners With SiriusXM on Audio Advertising For Podcasts and More

About 74 percent of U.S. users aged 13 and up consume YouTube audio or engage in listening-first behaviors on the platform, according to a new study. By Caitlin Huston Business Writer SiriusXM is ...