Heinz UK just opened a baked beans cafe in London – this is what it's like. | Insider International

“Beans Meanz Heinz” was one of the most famous advertising campaigns in Britain, running from the 1960s through to the 1980s. It turned baked beans into a national staple and made the slogan part of everyday speech. The ads used humour, catchy lines, and a strong sense of identity to win over audiences across the country. The slogan itself was written in 1967 by Maurice Drake, a relatively unknown copywriter at the time. He later admitted he had come up with it in just a few minutes, never expec