What Ring’s ‘Search Party’ actually does, and why its Super Bowl ad gave people the creeps
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Amazon Home's Ring Super Bowl ad introduces Search Party for Dogs, a feature that transforms missing-dog posts into coordinated neighborhood searches using AI and outdoor Ring cameras. The 30-second spot highlights that while 10 million dogs go missing annually, search methods haven't evolved, until now. The ad will run during the third quarter of Super Bowl 60. Chief commercial officer Mimi Swain says the campaign emphasizes community connection over hardware, addressing the fear families feel
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